Popular video social networking platform, TikTok, has celebrated top content creators in the country such as KieKie, BrainJotter, among others.
The platform, in an event on Friday, celebrated the best and brightest members of the Nigerian TikTok community, shining a spotlight on their work and collating all the event content under the hashtag #NaijaToTheWorld.
As TikTok celebrates content creators, Nigeria has earned its place on the international stage through the socially-powered lens of the platform for the past three weeks.
The platform, which has become a global hub for cultural engagement, showcasing top talent across art, music, sport and culture, made it possible for Nigeria to expand its connections to the global content creation community.
The company said in a statement that a snapshot of the content created at the event demonstrated the diverse contributions that Nigerian artists make to the world through music, sport, entertainment, fashion and beauty. It added that this is what Naija To The World represents and celebrates.
Popular singer, Ckay, has been particularly successful on the platform, with his song, Love Nwantiti going viral in 2021.
A panel discussion hosted at the event celebrated creators and brands that have seen global success on the platform such as Goya Menor & Nektunes, whose song ‘Ameno Amapiano Remix’ reached over 9.5 billion views on TikTok.
Nektunes shared how the success could not have happened without TikTok.
Popular creators, SoftMadeIt and Brainjotter, also shared how the platform has helped them showcase and publicise their talents.
Also, TikTok creators, Kie_Kie and JenniFrank29, talked about their journeys into creating content on the platform; touching on the struggles and pressures that came with being a popular figure on the platform, as well as some benefits that have come along with building a sizable following.
JenniFrank29 stated that TikTok’s support of black women on its platform had helped many young Nigerian women become more confident in their skins.