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JUST IN: OPay Unveils Ambitious Plans For 2024, Sends Message To Customers

Adam PR by Adam PR
January 23, 2024
in TECHNOLOGY
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Financial technology company, Opay has said it plans to build on its strength, which is modern technology, to continue to provide its customers with cutting edge financial service offerings this year.

The Chief Executive Officer (CEO), OPay, Mr. Dauda Gotring, who unveiled the plan, said it aligns with the core value principles of ‘customer first’ and ‘excellence in innovation’ vision and mission of the organisation.”

Gotring stated OPay was thrilled by its exceptional achievements in 2023 and having successfully carved its niche in the financial industry, the organization was set to reach new milestones this year.

His words: “In 2023, OPay gained significant milestones, gaining dominance and relevance in the financial industry evident with the exponential growth of its customer base, people empowerment with the agent and merchant networks.

“We provided affordable financial services through our robust technology payment platform; we were resilient to our mission in making financial services more inclusive through Technology.

“I say thank you to our esteemed customers for your continued patronage and regulators for their guidance to ensure strict conformance in our service offerings.”

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According to the OPay CEO, the organisation’s success story in 2023 spanned across three key areas namely business achievement, continued reinforcement of its platform’s security system, and brand recognition.

Gotring said, for instance, that by leveraging on its modern robust technology, OPay provided superfast financial payments to customers, agents and merchants during the redesign of the Naira notes, causing a cash crunch and fall over to digital payments as a primary means of payment in Nigeria.

He also said in the same year, OPay issued millions of verve debit cards at a subsidized price, deployed with the most seamless card-linking technology made available to the entire Nigerian populace, with customers able to purchase debit cards from agents within their localities.

“We opened up 17 customer centre locations across Nigeria to resolve customer complaints, and inquiries, amongst other agent and merchant solutions with the goal to make financial services more inclusive through technology,” Gotring added.

He further stated that the company’s continued reinforcement of the platform’s security system helped mitigate fraud and scams prominent within the digital payment system to protect customer funds ultimately, building a “safe and secure” platform.

The other key success area, Gotring said was brand recognition wherein Opay was in 2023 recognized by various independent organisations for its outstanding financial service offerings to its customers as a result of its modern, robust technology.

He listed some of the recognitions to include the September 2023 CNBC and Statista global ranking as the “Sole” Nigerian digital platform; the November 2023 Digital Nigeria 2023 awards organized by NITDA for “Innovation Solutions”, Customer Satisfaction”, Social Impact and Market Penetration”; and the ADVAN African Consumer Choice Award 2023 for Best FINTECH.(Financial Technology)

Giving some insights into Opay’s market penetration plans for this year and beyond, Gotring said the company will continue to provide customers with the best payment user experience and offer more value-added services on the platform to customers, agents and merchants such as “Pay with OPay Wallet solution” and more.

“We will remain driven by our mission in making financial services more inclusive through technology, one of our strengths as an organisation and continue to relentlessly work to achieve our vision to become the most respected and trusted financial institution to create social value in Nigeria,” he said.

The Opay boss said in addition to innovative products and services, the company was poised to bring innovative service to customers’ fingertips.

Accordingly, in addition to the 17 physical customer service locations across the country made available for customer dispute and resolution, OPay will develop a world class, first of its kind online customer service accessible on the Mobile App with 500+ experienced staff members well-equipped with newest technology available to attend to customers via active chat rooms.

“This will enable OPay customers from the comfort of any location using their mobile phone make inquiries about their products and services, log complaints such as failed or disputed transfers, card dispute, login password, account upgrade amongst others and in-turn receive online instant responses from Opay’s customer service experts.

Gotring also said the company will prioritize the platform’s security by leveraging technology for continued reinforcement of the payment platform robust network, introducing new security tools, and other elements to ensure customer funds remain very safe and 100% secure.

‘As an organiation that is sensitive to industry dynamics while learning from best practices and thrives on innovative solutions, we would develop new security features at different levels of account onboarding (pre-application stage), proactively introduce different transaction advance security alerts such as facial recognition to validate payments and improve on other special security features,” he stated.

Also to be prioritized this year, Gotring said, is Corporate Social Responsibility (CSR), to to create social value by way of printing Opay’s footmarks in the sands of time by giving back to society.

“OPay will be empowering the youths “Leaders of Tomorrow” to provide long term educational scholarships to secondary and tertiary institutions nationwide and internship programs to build their entrepreneurial and working skills ahead before attaining employment phase,” he said.

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